On Feb. 3., 2025, Stephen Dnes was quoted by Allison Schiff in AdExchanger. The piece used Stephen’s perspective on what is next for cookie withdrawal as the conclusion to its report on the IAB Senior Leadership summit in Palm Springs, at which Google confirmed that the proposed cookie consent dialogue will be a “one time global prompt”.
The piece concluded:
But perhaps the more important question is not what the prompt could look like but rather how it will apply in light of Google’s commitments to the CMA, which require nondiscrimination, says Stephen Dnes, a founding partner at Dnes & Felver in the UK.
Consumers differ on whether they like or dislike personalization, he says. Surveys consistently show that roughly two-thirds of people are okay with trading personal data in exchange for a service, while around 20% of people are against it.
“The key to resolving the current debate about cookies and prompts is to surface those differing preferences,” Dnes says. “By enriching these signals, rather than truncating the data, the world can move on from the stale debate about cookies.”